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Caso de estudio.

Central Hortícola del Norte (CHN)

The Central Hortícola del Norte (CHN) is a strategic infrastructure located in Salto, Uruguay, designed to strengthen the production, marketing, and distribution of horticultural products in the northern region of the country. Serving as a meeting point for producers, distributors, and consumers, the CHN promotes local development, improves market conditions, and fosters the quality and competitiveness of sector products.

This institutional portal provides access to updated wholesale prices, technical bulletins, sowing intention reports, and all necessary information to be part of this key initiative for the productive growth of the region.

The Challenge.

Develop an institutional portal that:

  • Offers updated information on wholesale reference prices for fruits and vegetables.
  • Publishes sowing intention reports and price bulletins periodically.
  • Facilitates communication between the CHN and producers, traders, and other sector stakeholders.
  • Allows interested parties to learn how to become part of the CHN and access relevant information about its operations and governance.

Our Solution.

We implemented a web portal using Drupal 9, which included:

  • Custom Design and Development: Creation of an intuitive and responsive interface, tailored to the needs of users in the horticultural sector.
  • Content Management: Configuration of specific sections for sowing intention reports, price bulletins, news, and institutional presentation.
  • Key Functionalities: Integration of contact forms, mechanisms for downloading reports, and informative sections on how to become part of the CHN.
  • Technical Optimization: Implementation of best practices in SEO, accessibility, and performance to ensure an optimal user experience.

Results.

  • Functional and Updated Portal: The CHN website became an essential tool for disseminating relevant information to producers and traders in the horticultural sector.
  • Improved Institutional Communication: The CHN established an effective communication channel with its target audiences, strengthening its digital presence and its role in the productive development of the region.
  • Sustainability and Scalability: The solution developed in Drupal 9 allows for future expansions and adaptations according to the evolving needs of the CHN.

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